The challenge was to design a logo that clearly communicates hygiene, cleanliness, and innovation while remaining simple and instantly recognizable. It needed to visually differentiate the brand from traditional cleaning solutions and align with its modern positioning.
We focused on a minimal, icon-driven approach using universally understood hygiene symbols. The circular badge style was chosen to create a strong, seal-like identity that builds trust, while clean line illustrations reinforce simplicity and clarity.
Multiple icon variations were explored, including hand, foam, and shield elements to represent protection and cleanliness. The final design uses a bold blue color palette to convey trust and freshness, along with balanced typography to maintain readability across different sizes and applications.
The final logo delivers a strong, clean, and trustworthy visual identity that effectively communicates the brand’s core message. It stands out with its simple yet impactful design, making it highly adaptable for packaging, digital platforms, and marketing materials.